General Agency

As a full-service General Agency, Amwins exists to serve you and your clients. We work alongside you as an extension of your team, providing value at every interaction.

General agency solutions that scale to exceed client expectations

With rising client expectations and needs that surpass the typical, you need a general agency partner that supports you and your team as you work to support both existing and prospective clients along the lifecycle of a group.

Our general agency services are offered through the following Amwins companies Amwins Connect, Amwins Connect Administrators and CoPower. These companies  provide the access, support, and ongoing education you need to navigate the complexities of providing medical benefit solutions to groups of all sizes. Our numerous carrier relationships and internal underwriting strength position us to serve clients of all sizes, including:

  • Large group: Amwins helps brokers provide HR integration, benefits strategy and compliance guidance.
  • Mid-market: We ensure you're an invaluable resource to your mid-market clients, putting expanded capabilities, detailed data and increased speed-to-market directly at your fingertips.
  • Small group: With rising premiums and ACA challenges, small group clients require a delicate balance with little room for error — and Amwins removes any account-related complexities.

Our goal as your general agency partner: to make your life simpler. We accomplish this through four strategic areas of focus: people, product, technology and service. By balancing the resources, relationships, access, tools and capabilities you need, Amwins finds and delivers the custom products and solutions that set your clients up for success today, tomorrow and 150 years from now.

General agency specialty areas


Proposal, sales and marketing support


Sold Account

Sold case docs and enrollment, quality review and account installation


Ongoing Admin

Dedicated account admin and eligibility management


Renewal Support

Renewals from carriers and proposal system for quotes

Broker Services

Compliance and CE

Broker Marketing Support

Maximize your return, generate leads, and drive revenue

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Greater market access

Our broker partners have access to Amwins' entire product and service portfolio. You'll find the solutions you need for groups of all sizes — all through a single point of contact.

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Ongoing compliance support

Our compliance department issues periodic alerts to assist our broker partners and clients, ensuring you stay in compliance with ACA, HIPAA, ERISA and DOL requirements

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In-depth, continuing education

As an approved continuing education provider in several states, Amwins' course work includes the following topics: self-funding, health and wellness, voluntary benefits, HIPAA, ethics, ACA, compliance and technology.







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Case Study

Amwins Group Benefits replaces ancillary lines managed by competitor

The experience Amwins has built over more than 30 years in the benefits marketplace is the foundation for developing unique solutions for employer groups.

Recently, a broker partner contacted one of our sales leaders regarding a 100-life Medical group client that needed ancillary coverage. Our sales team’s knowledge of Amwins’ carrier partners and the quality ancillary lines available within our distribution network set the framework for a better solution for this group.

We met with the broker and his client to discuss the group’s needs, presenting a new Life & Disability offering, Voluntary Life Insurance with Annual Open Enrollment, and Short-Term Disability with a held rate and FICA match included. These components won the business for the broker and blocked out the competition indefinitely.

“Amwins brings creative solutions to complex accounts utilizing the intellectual firepower of the entire firm.”